Marketing Efforts Provide You With Rewards That Go Far Beyond
The Size Of Your Bank Account!

Table of Contents

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Preface………………………………………………………………………………………………………...…3

Word To Readers………………………………………………………….…………………………..…..9

Disclaimers………………………………………………………...……………………….………….…...11

Author’s Credentials……………………………………………………………………..…..………...12

Part 1: How to eliminate your own brainwashed opposition
to the notion that you have reached the highest level of
success possible for your medical career. Every universal
standard of successful practice business screams out to
you to open your eyes to the facts………………………………………………….….…..17

Chapter 1: Why waste your time on learning and using
the two critical elements for medical practice success that you
and all physicians were never taught the value, importance,
or advantages of ...........................................................................18
(You don’t know what you don’t know issue.)

Chapter 2: Why Do So Many Doctors Fail (In The True Business Sense)
In Their Medical Practices?...............................................................26
(The only people who don’t recognize it….. are the doctors.)

Chapter 3: How Do You Know When Your Practice Is
Not Doing Well?.............................................................................37
(Collect the evidence and statistics and then decide.)

Chapter 4: You’re Already a Salesman and Marketer…………....…..…………….41
(Is that fact too hard to grasp?)

Chapter 5: Marketing Your Medical Practice Business Is A
Relay Race You Have To Run With……………………………………………………………..49
(If it’s not, you are relegated to being a hostage to mediocrity.)
 

Part 2: What you need to know about medical practice
business basics. It’s a matter of knowledge and
implementation rather than your gut feeling...................................54

Chapter 6: How to Overcome The Outdated Dogma of Medical
Tradition About Not Needing to Have A Sound Education In
Business And Marketing……...………………………………………………………………….....55
(Reason why physicians are a laughing stock in the business world.)

Chapter 7: Business Plan—Yes or No?...............................................73
(Why you will never maximize your income and practice
potential without one—a fact.)

Chapter 8: Do you really understand the protective value
of a medical office policies and procedures manual?............................83
(It could cost you your life savings, your medical practice, and your
professional career if you don’t.)

Chapter 9: Understanding The Business Of Medical Practice And
The Benefits Of Having A Business Focus…..……………………………………………..90
(It’s embarrassing to discover what you actually don’t know
about your own practice business, when questioned.)

Chapter 10: How to Recover From Professional Career Slumps
By Learning How to Transform Your Medical Practice Business………...…..108
(Ultimately, it’s a result of business in chaos.)

Chapter 11: Why Visualization Is the Driving Force for
Medical Practice Success………………………………………..……………………….…..…...116
(How the process of visualization makes your practice business
more productive and profitable.)

Chapter 12: Are You Qualified to Market Your Own Medical Practice?....123
(Yes, you are already in business—you just haven’t
recognized what makes it soar yet.)

Chapter 13: Why Would You Choose To Implement Marketing
Into Your Medical Practice?.............................................................132
(Actually, there are many physicians who desire to reach their
maximum potential—are you one of them?)
 

Part 3: What it takes to implement business systems
and marketing principles into your medical practice. It’s
worth the time and effort.............................................................143

Chapter 14: Why Are Physicians So Determined To Shoot
Themselves In The Foot?...............................................................144
(The crippling effect of a closed mindset.)

Chapter 15: How To Position Yourself And Your Medical Business
For Maximum Success And Wealth…………………………………..……………..…….….151
(Positioning is a marketing strategy most physicians rarely “get.”)

Chapter 16: Marketing Strategies Medical Professionals Fear………....…...157
(Fear is a barrier which prevents analytical thought and taking action.)

Chapter 17: Lessons Learned From My Medical Business Mistakes……....166
(One physician who made all the business mistakes that you won’t.)

Chapter 18: Preparation For Implementation Of Medical Practice
Marketing Into Your Medical Practice Business……………………………………....179
(Would you walk into the operating room without knowing
what you intend to do and how to do it?)

Chapter 19: Medical Practice Marketing Strategies Physicians
Can Easily Implement Successfully Themselves…….………..……..………......185
(It’s all a matter of motivation, selection, persistence, and action.)
 

Part 4: How to implement marketing strategies into your
own medical practice business. The processes that will
make or break you…….…………………………………………………………………...…..….220

Chapter 20: Implementation Of Marketing Strategies……..……………....…..221
(Creativity of your office staff team helping, makes it a no-brainer.)

Chapter 21: How To Design Your Medical Practice Website
For Efficiently Marketing Your Practice…………….…………………..…...…...….….230
(Opportunity to do it yourself, or at least know when someone
else does it properly for you.)

Chapter 22: How To Promote Your Medical Practice……….………………….…..252
(Bragging, without using hype and exaggeration, is acceptable.)

Chapter 23: How To Effectively Implement Public Relations
and Publicity To Skyrocket Your Medical Practice Income……………...….…..257
(Your blog, Twitter, Linkedin, and Facebook are important.)

Chapter 24: Customer Service—A Reliable Way to Market
Your Medical Practice Business……………………………………………….………....…...265
(How professionals use customer service to their advantage.)
 

Part 5: How to use business and marketing strategies
for the greatest benefit to your practice. It’s more a matter
of “what”, not “how.”...……………………………………………………………...…….....273

Chapter 25: Why Medical Practice Business And Marketing
Must Follow the Economic Cycles……………………………………………....…...….….274
(Following society and economic trends means you remain ahead
of your practice competition.)

Chapter 26: Management Of Your Referral Patients—Critical To
Long Term Income And Marketing Your Practice………………………………...…..282
(The gift of a referred patient, if handled properly, becomes
a cash flow income magnified for years.)

Chapter 27: Your Compatibility With The New Generation Patient
Is A Test Of Your Adaptability To Succeed…………………………..……………..…..294
(Are you an old dog that needs to learn new tricks?)

Chapter 28: Overwhelming Profitable Practice Advantage
Of Implementing Patient Retention Strategies………………..……..…....……….305
(What 99% of doctors fail to do.)
 

Part 6: How to structure and use your medical business
for maximum potential and impressive profits—
nothing is more essential!………..……………………………….……..…...………….…..309

Chapter 29: Medical Practice Business Transformation—
Concierge Practice…………………………………………………………………….........….…..310
(It may be your only way to practice medicine freely without
governmental restrictions that are now destroying the
medical profession.)

Chapter 30: Critical Marketing Factors For Maximizing
Medical Practice Business Profitability…….………….…….…..……….…………….…318
(Where you practice may be the secret to a fulfilling career.)

Chapter 31: How To Earn Money In Your Practice Even
When You’re On Vacation………………………………………………..………………….…....332
(What do your office staff do when you’re not there? Ever heard
about a business system?)

Appendix 1 What You Should Know About The Hippocratic Oath..........339
(Why should a physician take any oath they never
intend to abide by, or honor?)